LOGISTICS TECHNOLOGY

Scaling outreach without adding headcount

Leads from trade shows, inbound forms and partners were outpacing a small sales team. A Wexa agent took over first touch, follow-up and scheduling.

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increase in outreach yield
sales meetings booked per month
response time to inbound inquiries
dormant CRM contacts re-engaged

CLIENT: Smart-access technology provider for shipping containers
REGION: Africa / global
WHEN: 2025
ENGAGEMENT: Production deployment
WEXA COMPONENTS: AI SDR agent · CRM sync · LinkedIn and email

01Case 02

The challenge

Thousands of warm leads with slow or no follow-up
Hours a day lost to manual emails and scheduling
15,000+ untouched contacts in the CRM
Inconsistent tone and quality across reps

What Wexa built

Agent trained on ideal customer profiles, product messaging and common objections; live within days
Direct CRM sync with every touch logged with timestamps and notes
Multi-touch campaigns across email and LinkedIn; replies handled and demos booked automatically
Branded persona writing in the client's voice

02Case 02

How it runs on Wexa

FigureHow this use case runs on Wexa: client systems connected, ontology discovered, context graph in the Wexa memory layer, agents and process flows, and governance. Highlighted components are central to this use case.

03Case 02

Solution architecture

FigureAI SDR orchestration: target accounts → research, persona messaging, multi-channel sequencing and reply handling → LinkedIn, email and messaging.

04Case 02

Results

Measure	Before / without Wexa	With Wexa
Sales staff to work 15,000 contacts and book 30–40 meetings a month	5 SDRs	1 SDR supervising the agent
Annual cost of the process	$200K	$40K
Time to implement the AI solution	4 months	1 week
AI build cost (one-time)	$192K	$4K
AI operating cost per year (models, infrastructure, upkeep, platform)	$141K	$69K
Total AI cost in year 1	$333K	$73K

With Wexa

net annual value to the client after Wexa's own operating cost

faster to implement

lower AI operating cost

less AI spend in year 1

"The AI's outreach felt human. Some clients still think they were emailing with a real rep, which speaks volumes about how personal and relevant the messaging was."

Business Development Lead, client