AUTOMOTIVE
Sales voice agent for a passenger-car manufacturer's website leads
Website leads for cars go cold when calls are slow. Wexa adapted its voice-agent template to call every new web lead, qualify it and book the next step.
- to adapt the voice-agent template to a new use case
- web lead called by the agent
- CLIENT
- Large passenger-car manufacturer
- REGION
- India
- WHEN
- 2025
- ENGAGEMENT
- Proof of concept
- WEXA COMPONENTS
- Outbound voice agent · lead scheduler · CRM update
01Case 33
The challenge
- Slow call-back on website enquiries
- Inconsistent qualification
- Limited call-center capacity at peaks
What Wexa built
- Automatic calls to new website leads
- Qualification script and next-step booking
- Dispositions written back for the sales team
- Same architecture as the dealer and lender agents (see voice-agent figure above)
02Case 33
How it runs on Wexa
03Case 33
Results
| Measure | Before / without Wexa | With Wexa |
|---|---|---|
Callers for website leads | 30 callers | 8 callers |
Annual cost of the process | $150K | $40K |
Time to implement the AI solution | 3 months | 1 week |
AI build cost (one-time) | $96K | $4K |
AI operating cost per year (models, infrastructure, upkeep, platform) | $65K | $29K |
Total AI cost in year 1 | $161K | $33K |
With Wexa
net annual value to the client after Wexa's own operating cost
faster to implement
lower AI operating cost
less AI spend in year 1
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